Project Overview
- Product Strategy
- Web UI/UX Design
- Product Discovery
The opportunity to create a gateway for businesses was an exciting one. OCFX has been building businesses for decades and the chance to add value to their online presence was something that we accepted with glee.
Our branding strategy was geared towards making it standout in a crowded market with a distinct visual identity with visual cues that speaks to potential customers. With a premium feel we wanted to speak to the larger audience without alienating anyone.
Our Approach
Unlike other projects, this website needed to speak to the users. With animation and interactions we designed an immersive digital journey for the users. Understanding that guidance require building relationships the tone of the website was optimistic and was imbued with an aspirational narrative.
The visual identity that we crafted was created with a blend of lines and fluid shapes to achieve a balance of professionalism from a friendly voice.
The Process
The process that we followed was not a compartmentalized one. It was an orchestration of innovation and intention. With rigorous user testing we wanted to get the feedback early so that the website would work with perfection during launch. The design was inspired by the idea of progress and technological prowess of the business. The visual appeal had to exemplify efficiency and impact.
Instant Impact
The result of our work was not just enhanced aesthetics, but forging meaningful relationships. By ensuring that the user journey was crisp and meaningful we ensured that the bounce rate was mitigated. This further increased an exponential growth in lead conversion as a testament to the success of our human-centric approach.
I'm grateful for their strategic insights, collaborative approach, and unwavering commitment to capturing the essence of my mentorship journey. This digital platform not only showcases my expertise but also engages and inspires a global community of entrepreneurs.
Chris Folayan
— CEO, Founder of OCFX
