Every business idea starts with a vision. Design research helps shape how that vision works in practice. We start by understanding how people behave, what they struggle with, and where existing solutions fall short. This helps us spot gaps early, so the business model is built on insight, not assumptions.

Through competitive analysis, we avoid building “just another version” of what already exists. By studying the market, competitors, and industry patterns, we identify niche gaps that need solving and possibilities worth pursuing.

This stage is where we answer the big question: how can the business design bring revenue? We shape business and revenue models around user behaviour, market realities, and long-term goals, so growth is planned and sustainable from the start.

Design consultancy is our way of making sure good thinking doesn’t get lost during execution. We work closely with stakeholders to support better decisions as things move forward. For us, consultancy means staying involved through implementation and outcomes, not stopping at ideas.