Our thoughts and insights on digital world transformation and brand innovation.
Why Product Design Fails: Functionality, UX Research, and User Trust
Design insights AUG 05, 2026
By SandCup
Design-Driven Businesses: Why Great Design is a Growth Engine
Design insights JUL 25, 2026
By SandCup
10 Powerful Non-Design Books That Transform Your Design Thinking
Design insights JAN 13, 2026
By Zaina Rafique
Pantone Colour Of The Year 2026: Brand Styles, Design & Identities
Design insights JAN 06, 2026
By Zaina Rafique
Popular UI/UX Trends in 2025 That Didn’t Last
Design insights DEC 29, 2025
By Zaina Rafique
How to Build AI Systems That Truly Understand Context
AI & Design DEC 16, 2025
By Zaina Rafique
DIGIPIN By India Post:
A New Way to Manage Digital Addresses
sandcup insights AUG 18, 2025
By.Zaina Rafique
Generative AI and Cultural Stereotypes:
What Can Be Improved?
sandcup x ai JUL 25, 2025
By.Zaina Rafique
The Mysterious Business Failure
of WhatsApp
Design Culture Nov 14, 2022
By.Jenil Chavda
India Poised to Become a Global Design Hub
Design Culture June 27, 2024
By.Debopriya Bhattacharya
A Year Full of Challenges, Ambitions and Success: Sandcup's Yearbook
Design Culture Jan 23, 2024
By.Debopriya Bhattacharya
Mission (AI)mpossible: The Horror
of Human Vs ChatGPT
Design Culture Aug 18, 2023
By.Debopriya Bhattacharya
The Human Rangers-
Designing Rangolis and Dreams
Design Culture Nov 14, 2022
By.Minal Gandhi and Jenil Chavda
The Dog That
Dribbbled
Design Culture Nov 14, 2022
By. Debopriya Bhattacharya
Sandskriti, Designing the
Culture of Creativity
Design Culture Nov 14, 2022
By.Jenil Chavda and Debopriya Bhattacharya
Natraj
Design Culture Jun 08, 2022
By. Jenil Chavda
Why is this Digital Design Studio breaking the Corporate Culture?
Design Culture May 25, 2022
