How do you build a distinctive branding strategy for the country's leading infrastructure company? Our quest began with this question and went on till content strategy and a full-fledged website design. The core challenge was to convey SA's prowess in an effortless manner; to create an experience that speaks to you in an authoritative yet simple way.
A design that showcases proficiency and innovation; and a user experience that oozes SA’s abilities and values.
We also ideated the typography using Ginora Sans font that helped us create a sophisticated and easy to read experience.
The entire brand identity was ideated in such a manner that it would create the same impact across every device and platform.