- Strategy
- UI/UX Design
- Website Design
- Responsive Design
How do you build a distinctive branding strategy for the country's leading infrastructure company? Our quest began with this question and went on till content strategy and a full-fledged website design. The core challenge was to convey SA's prowess in an effortless manner; to create an experience that speaks to you in an authoritative yet simple way.
Approch We embarked a path less traveled with this design. Using clean white fonts on a dark black backdrop with minimalist usage of yellow, we ideated a sleek color scheme that portrays confidence and eminence.
We also ideated the typography using Ginora Sans font that helped us create a sophisticated and easy to read experience.
Solution
A design that showcases proficiency and innovation; and a user experience that oozes SA’s abilities and values.
We also ideated the typography using Ginora Sans font that helped us create a sophisticated and easy to read experience.
The entire brand identity was ideated in such a manner that it would create the same impact across every device and platform.
SandCup Design Studio have been our long term partners for all our design and development needs. We have immensely benefitted from their expertise as it has helped us create a strong brand persona.
Saurav Shekhar
— CEO at SA Infrastructure Consultation Pvt. Ltd
